Director, Demand Generation

📋 Description

• Lead a team to build a full-funnel demand engine with AI at its core.
• Design programs across net new, installed base, and enterprise motions.
• Redesign processes with AI as a foundational input; document before/after to guide others.
• Partner with BDR to boost outbound pipeline quality; provide ICP-fit and signals.
• Run structured experiments; set clear criteria; kill underperforming programs.
• Own channel strategy and budget; manage paid, organic, outbound, events.

🎯 Requirements

• Pipeline ownership with track record; discuss coverage ratios and changes.
• AI-first mindset; treat AI as design constraint; name tools; run experiments now.
• 3-5 years B2B SaaS demand gen; life sciences advantage.
• Team-building track record; recruited and managed a demand gen team.
• Fluency with Clay, HubSpot, intent data, and sales tools; ICP scoring.
• Experimentation discipline; tests with hypotheses; document learnings.

🎁 Benefits

• Competitive salary
• Matching 401k
• Medical, Dental, and Vision Benefits
• Dependent & Health FSA, Short/Long Disability, Basic & Voluntary Life Insurance
• Unlimited PTO
• 12 weeks paid parental leave