Director, CX Optimization & Experimentation

📋 Description

• Maintain and contribute to the CX optimization and experimentation roadmap across KensingtonTours.com and digital acquisition experiences.
• Ideate, design, execute, and scale statistically rigorous A/B and multivariate experiments across landing pages, forms, funnels, itinerary experiences, and lead generation flows.
• Translate insights into strategic hypotheses, testing frameworks, and prioritized optimization initiatives.
• Create wireframes, UX concepts, prototypes, and test variants in Figma grounded in user behavior, analytics, and conversion best practices.
• Lead end-to-end experimentation execution including test planning, QA, launch validation, analysis, significance evaluation, and recommendation development.
• Analyze traveler behavior using web analytics, Amplitude, session replay tools, heatmaps, conversion funnels, attribution models, and behavioral segmentation.

🎯 Requirements

• 8–10+ years of experience leading digital experimentation, CRO, behavioral analytics, growth optimization, or related disciplines in complex digital environments.
• 5+ years leading and owning a growth program or product strategy in fast-moving or ambiguous environments with strong adaptability.
• Proven success building and scaling experimentation programs with measurable business impact across high-traffic digital properties and acquisition funnels.
• Deep hands-on expertise running statistically rigorous A/B and multivariate testing with knowledge of significance, confidence intervals, regression, and sample sizing.
• Strong analytical and quantitative background in statistics, economics, data science, or related fields.
• Experience with analytics and experimentation platforms (Amplitude, GA4, Adobe Target, VWO, Optimizely, Mixpanel) and with Figma for wireframes and test variants.