Related skills
crm email marketing marketing automation data quality personalization📋 Description
- Own global customer lifecycle strategy from acquisition to retention
- Develop CRM and lifecycle programs to drive engagement and revenue
- Redesign journeys for personalized, behavior-driven experiences
- Leverage content ecosystem to deliver timely experiences at scale
- Partner with Marketing, Product, Data, Sales, and Tech to align roadmaps
- Define metrics and continuously test and optimize lifecycle performance
🎯 Requirements
- 8+ years in lifecycle marketing, CRM, or customer engagement
- Deep expertise in CRM platforms, email marketing, personalization
- Strategic thinker with hands-on execution in fast-paced environments
- Cross-functional collaboration with Marketing, Product, Data, Sales, Tech
- Experience with lead scoring and trigger-based campaigns
- Authorized to work in the United States without sponsorship
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