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crm braze personalization segmentation ab testing📋 Description
- Lead end-to-end CRM to boost activation, engagement, and retention.
- Define CRM strategy across owned channels for timely, relevant messaging.
- Lead cross-functional CRM team with Product, Analytics, Creative, and Revenue Ops.
- Build advanced segmentation and real-time personalization.
- Oversee campaigns across email, push, SMS, and in-app channels.
- Drive data-driven testing to improve engagement and lifetime value.
🎯 Requirements
- 8–12+ years in CRM/retention or performance marketing; gaming a plus.
- Proven CRM strategy and team leadership at scale.
- Deep expertise in segmentation, targeting, and personalization.
- Strong Braze experience; CRM platforms and tech stack.
- Experience building testing roadmaps and data-driven decisions.
- Analytical mindset with data-driven marketing.
🎁 Benefits
- Company-subsidized medical, dental, and vision plans.
- 401(k) plan with company match.
- Annual bonus.
- Flexible PTO; 2 weeks strongly encouraged.
- 16-week paid parental leave and disability benefits.
- Company equipment provided (Windows/Mac).
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