Director, CRM & Integrated Strategy

📋 Description

• Lead lifecycle marketing plans connecting paid media to CRM flows.
• Guide owned channels (Email, SMS, Push) across the funnel to maximize CLV.
• Create detailed email calendars, journey maps, and test-and-learn plans.
• Write comprehensive creative briefs translating data into direction for design/copy.
• Analyze CRM reports and recommend optimizations for engagement and conversions.
• Drive client growth and share cross-channel marketing trends as thought leader.

🎯 Requirements

• 5-8 years in digital marketing, with 3+ years in CRM lifecycle/loyalty.
• Strong CRM experience with Paid Social, Search, and Programmatic.
• Data-driven: translate spreadsheets into client growth narratives.
• Campaign planning, process optimization, and brief-to-execution workflows.
• Experience working with senior stakeholders in a fast-paced environment.
• Nice-to-have: ESPs/CDPs like Salesforce Marketing Cloud, Bloomreach, Iterable.

🎁 Benefits

• Excellent medical, dental, and vision insurance.
• Generous PTO and 15 company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with focus on personal well-being.
• Career growth in a disruptor space within the Monks network.