Director, CRM & Integrated Strategy

📋 Description

• Lead lifecycle marketing plans linking paid media to CRM flows.
• Advise on owned channels (Email, SMS, Push) across funnel to maximize CLV.
• Create email calendars, journey maps, and test-and-learn plans.
• Write creative briefs translating data into design and copy directions.
• Analyze CRM performance to derive insights and optimize engagement.
• Lead CRM accounts and share cross-channel marketing trends with clients.

🎯 Requirements

• 5-8 years digital marketing; at least 3 in CRM, lifecycle, loyalty.
• Strong CRM understanding with Paid Social, Search, and Programmatic.
• Data-driven and able to turn spreadsheets into growth narratives.
• Campaign planning, process optimization, and brief-to-execution workflow.
• Comfortable managing senior stakeholders in a fast-paced environment.
• Deep familiarity with ESPs/CDPs such as Salesforce Marketing Cloud.

🎁 Benefits

• Excellent medical, dental, and vision coverage.
• Generous PTO and 15 holidays.
• 401k with company contribution.
• Career growth in a disruptor space and Monks network.
• Diverse, inclusive culture with ERGs.