Director, CRM & Integrated Strategy

📋 Description

• Lead lifecycle marketing plans linking paid media to CRM flows.
• Advise on owned channels (Email, SMS, Push) across funnel to boost CLV.
• Create email calendars, journey maps, and test-and-learn plans.
• Write creative briefs translating data into design and copy directions.
• Analyze CRM metrics to optimize engagement and conversions.
• Lead CRM accounts and share cross-channel trends with clients.

🎯 Requirements

• 5-8 years in digital marketing, with 3+ years in CRM, lifecycle.
• CRM integration with Paid Social, Search, and Programmatic media.
• Comfortable turning data into a narrative for client growth.
• Experience in campaign planning and brief-to-execution workflow.
• Ability to manage senior stakeholders and lead fast-paced projects.
• Familiarity with ESPs/CDPs like Salesforce Marketing Cloud, Bloomreach, Iterable.

🎁 Benefits

• Excellent, full coverage medical, dental, and vision insurance.
• Generous PTO and 15 company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with an emphasis on personal well-being.
• Career growth in a disruptor space and entrepreneurial opportunities within the Monks network.