Director, CRM & Integrated Strategy

📋 Description

• Lead lifecycle marketing plans linking paid media to CRM.
• Advise on owned channels across funnel to maximize CLV.
• Create detailed email calendars, journey maps, and test plans.
• Write creative briefs guiding design and copy.
• Analyze CRM data to derive insights and optimize engagement and conversions.
• Lead CRM accounts and share trends across channels.

🎯 Requirements

• 5-8 years digital marketing; 3+ years CRM lifecycle loyalty experience.
• CRM with integration to paid social/search/programmatic channels.
• Data-driven storyteller turning spreadsheets into client growth narratives.
• Campaign planning and brief-to-execution workflow experience.
• Comfort with senior stakeholders and leading new projects in a fast-paced environment.

🎁 Benefits

• Excellent medical, dental, and vision insurance.
• Generous PTO and 15 holidays.
• 401k with company match.
• Paid parental leave.
• Work-life balance and well-being.
• Career growth in a disruptor space and Monks network.