Related skills
crm payments fintech marketing automation braze📋 Description
- Lead CRM & Lifecycle Strategy across Cash App and Afterpay.
- Own end-to-end lifecycle roadmap: acquisition to retention.
- Drive adoption of Afterpay within Cash App and products.
- Build cohort-based habituation strategies focused on profitability.
- Oversee migration to Braze and lifecycle automation.
- Partner with data, engineering, and martech teams.
🎯 Requirements
- 12+ years and leadership in CRM, lifecycle, or engagement marketing
- Proven track record in adoption, retention, habituation at scale
- Strong strategic thinker linking customer behavior to profits
- Deep experience with lifecycle platforms (Braze a plus) and marketing automation
- Exceptional cross-functional partner influencing Product, Sales, Creative, and Marketing
- Comfortable leading lean teams and hands-on when needed
🎁 Benefits
- Remote work options
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
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