Related skills
crm experimentation referrals causal_measurement📋 Description
- Own weekly acquisition performance across markets; identify gaps; turn insights into action plans.
- Partner with Supply & Operations on attainment; align on market realities; manage risks.
- Make high-impact budget decisions across paid media, referrals, CRM, and owned channels.
- Lead Growth, Lifecycle/CRM, Creative Strategy, and Content teams to deliver OKRs.
- Drive experimentation across the Courier funnel; from acquisition to re-engagement.
- Champion incrementality testing across channels; ensure decisions use causal impact.
🎯 Requirements
- 10+ years leading growth/performance marketing in multi-market environments.
- Strong expertise in paid media, CRM/lifecycle, referrals, and owned channels.
- Turn complex data into strategic decisions; present insights to senior stakeholders.
- Proven experience influencing Product, Finance, Operations, and Analytics for cross-functional alignment.
- Demonstrated leadership across multidisciplinary teams with strong execution.
- Hands-on with experimentation: incrementality testing, causal measurement, channel analysis.
- Experience in gig economy or marketplace platforms.
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