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data analytics marketing analytics tableau ga4 landing page optimization๐ Description
- Develop and own the CRO roadmap for PLPs and Organic sites
- Increase yield from acquisition traffic (Session-to-Lead)
- Lead cross-functional squad (Strategy/Web Production/Design) to optimize experiences
- Establish testing prioritization (PIE/RICE) and high-impact experiments
- Partner with Martech to optimize the testing stack (Optimizely, GA4)
๐ฏ Requirements
- 7+ years in CRO, Digital Marketing, or Product Growth
- 3+ years leading teams in a matrix environment
- Deep mastery of A/B testing, multivariate testing, personalization
- Technical fluency with GA4, Tableau, and Optimizely
- Strategic vision balancing quick wins with long-term optimization
- Analytical rigor to interpret data and drive decisions
๐ Benefits
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Generous paid holidays and unlimited PTO
- Volunteer days and parental leave
- Company-wide winter break
- Comprehensive benefits, unique per country
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