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content marketing b2b saas analytics content strategy sales enablement📋 Description
- Define Delinea’s voice and writing style across channels.
- Own content strategy aligned to ICP, personas, and GTM.
- Partner with Demand Gen to create campaigns (blogs, whitepapers, case studies, videos).
- Translate technical capabilities into clear messaging with Product Marketing.
- Build a scalable production system: calendar, briefs, SME reviews, and repurposing.
- Measure attribution and content-to-pipeline impact; optimize.
🎯 Requirements
- 8-12+ years in content marketing; 3-5+ years leading teams.
- Proven ability to drive pipeline with attribution and funnel metrics.
- Strong editorial leadership: positioning, storytelling, executive-level writing.
- Experience creating content for complex buyers (security/IT/ops/compliance).
- Cross-functional partner with Demand Gen, Product Marketing, Sales, and Customer teams.
- Budget management and overseeing external resources (agencies, freelancers, vendors).
🎁 Benefits
- Competitive salaries and a meaningful bonus program.
- Excellent benefits including healthcare insurance.
- Pension/retirement matching and comprehensive life insurance.
- Employee assistance program and paid time off.
- Paid company holidays.
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