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gtm salesforce channel marketing oem mdf๐ Description
- Define global channel and alliances marketing vision, strategy, and roadmap.
- Lead and scale a cross-functional channel and alliance marketing team.
- Establish unified KPIs for channel-sourced pipeline, alliance revenue, ARR.
- Map the competitive partner landscape across MSSP, OEM, and tech alliances.
- Ensure partner motions are marketing-enabled and pipeline-generating.
- Collaborate with Product Marketing to align messaging and integration stories.
๐ฏ Requirements
- Bachelor's in Marketing, Business, or related field.
- 12+ years in marketing; 5+ in channel/alliance leadership (global).
- Deep knowledge of cybersecurity/app security partner ecosystem.
- Proven channel programs: MDF, partner incentives, co-marketing, and portals.
- Strong experience with alliance and OEM co-marketing programs.
- Experience with Salesforce CRM and PRM platforms.
๐ Benefits
- Outstanding medical, dental, and vision coverage.
- Wellness benefits to focus on what matters.
- Take What You Need time off policy.
- Extensive development and training offerings.
- Generous 401k match.
- Amazing community of professionals.
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