Director, Brand Strategy

📋 Description

• Define iHerb's global brand positioning and value proposition.
• Translate insights into brand strategies across regions and segments.
• Align brand direction with company growth priorities with leadership.
• Develop long-term (3–5 year) brand strategy and equity initiatives.
• Define brand architecture across product categories, segments, and global markets.
• Establish KPIs and measurement frameworks for brand health (awareness, perception, equity).

🎯 Requirements

• 12+ years of branding, brand strategy, or creative design.
• Bachelor’s degree in graphic design, marketing, or related field.
• Experience developing global/enterprise brand strategy.
• Strong leadership and team management.
• Analytical skills for brand performance data.
• Experience influencing executives and cross-functional alignment.

🎁 Benefits

• Medical, dental, vision, and basic life insurance.
• 401(k) plan.
• Paid time off and paid holidays.
• Eligible for restricted stock units and annual bonuses.