Director, Brand Strategy

📋 Description

• Define and refine iHerb’s global brand positioning and value proposition
• Translate insights into brand strategies across regions and segments
• Align brand direction with growth priorities with senior leadership
• Develop long-term (3–5 year) brand strategy and equity initiatives
• Define brand architecture across product categories and markets
• Establish KPIs and measurement frameworks for brand health

🎯 Requirements

• Bachelor's degree in graphic design, marketing, or related field
• 12+ years branding or creative design experience
• Strong leadership and cross-functional collaboration with executives
• Global/enterprise brand strategy experience
• Strong analytical skills to interpret brand data
• Proficient in Adobe Creative Suite, Sketch, MS Office, and Google Workspace

🎁 Benefits

• Medical, dental, vision, and basic life insurance
• 401(k) with company contributions
• Paid time off and holidays
• RSUs and annual bonuses eligibility
• Country-specific benefits may vary; regional HR guidance