Related skills
growth marketing analytics brand strategy market strategy brand identity📋 Description
- Lead the 2026 360-brand campaign, scaling from pilots to platform.
- Grow ToM awareness and Brand Uniqueness in North America markets.
- Disrupt competitor users and lapsed riders with challenger narratives.
- Oversee brand marketing budget to fuel upper funnel and new rider acquisition.
- Collaborate with Creative, Media, Product, and Regional teams to drive growth.
- Partner with Insights/Analytics to measure impact of brand on rider growth.
🎯 Requirements
- 15+ years of senior marketing leadership
- Deep expertise in brand strategy and integrated marketing
- Experience with challenger brands or competitive categories
- Strong analytical capabilities to translate insights into actions
- Exceptional communication and storytelling; inspire senior stakeholders
- Bachelor’s degree in Marketing/Business; MBA preferred
🎁 Benefits
- Extended health, dental, life and disability benefits
- Mental health benefits
- Family building and parental leave benefits
- Child care and pet benefits
- Lyft-funded Health Care Savings Account
- RRSP plan with company match
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!