Related skills
analytics brand strategy cross-functional sports marketing integrated marketing📋 Description
- Architect and run PrizePicks' live sports GTM across seasons and moments.
- Define moment-by-moment positioning and channel approach.
- Lead cross-functional execution across Creative, Media, Social, CRM, Events.
- Build offerings and narratives to create newness and urgency.
- Establish scalable playbooks, guardrails, and decisioning.
🎯 Requirements
- 10+ years in Brand Marketing or Integrated Marketing.
- Experience in sports, entertainment, or live culture.
- Proven track record delivering brand initiatives with measurable results.
- Experience leading cross-functional GTM efforts at scale.
- Strong strategic thinking with nimble operational excellence.
- Data- and insight-driven; partner with analytics teams.
- Creative, cross-channel storytelling and audience adaptation.
- Exceptional communicator and collaborator across seniority levels.
- Genuine passion for sports and understanding fans during live moments.
🎁 Benefits
- Medical, dental, vision plans provided.
- 401(k) with company match.
- Annual bonus.
- Flexible PTO; 2 weeks strongly encouraged.
- Generous paid parental leave and disability benefits.
- Workplace flexibility and modern work schedules.
- Company equipment provided (Windows & Mac options).
- Company-wide in-person events and team outings.
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