Related skills
analytics email marketing sms marketing braze paid media📋 Description
- Strategic planning: Develop and implement a holistic B2C marketing strategy.
- Team leadership: Lead, mentor, and grow a marketing team.
- Customer acquisition: Oversee end-user channels (email, SMS, in-app, paid).
- Brand & co-marketing: steward brand and craft value propositions.
- Lifecycle & retention: Manage lifecycle marketing and retention programs.
- Budget & analytics: Manage budget; track KPIs and report.
🎯 Requirements
- 8+ years leading customized marketing campaigns.
- Experience with creative teams to develop concepts and campaigns.
- Broad marketing channels experience and channel adaptation.
- Data-driven marketing decisions.
- Knowledge of payments industry is a plus.
- B2B2C experience and Braze is a plus.
🎁 Benefits
- Market-leading medical, dental, and vision insurance
- Stock options
- Monthly home-office stipend
- 401k (TransAmerica)
- 12 weeks paid parental leave for birthing and non-birthing parents
- 11 paid company holidays
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