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storytelling b2b cross-functional📋 Description
- Own B2B product positioning, messaging, and packaging
- Craft buyer-centric storytelling for employers and consultants
- Build external assets (sales decks, materials) for GTM
- Lead go-to-market strategy for new and existing B2B products
- Partner with Product to shape roadmap via customer needs
- Synthesize field feedback to inform positioning and strategy
- Align cross-functional teams around a shared GTM narrative
- Champion the Mental Health Companion category with clear language
🎯 Requirements
- 10+ years in B2B product marketing
- Experience marketing to benefits consultants and broker-influenced sales
- Led complex product launches and GTM strategies
- Influence without authority across senior stakeholders
- Excellent storytelling, writing, and presentation
- Comfortable in ambiguous, fast-paced environment and prioritization
- Passion for mental health and Headspace mission
- Comfortable influencing executives while remaining hands-on with tools
🎁 Benefits
- Base salary, stock awards, comprehensive healthcare
- Wellness stipend and retirement match
- Headspace membership and parental leave
- Flexible remote/hybrid work options
- Mission-driven culture and impact
- Collaborative, inclusive team environment
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