Director, B2B Media Strategy

Added
18 days ago
Type
Full time
Salary
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Related skills

gtm google ads dv360 linkedin ads the trade desk

πŸ“‹ Description

  • Media strategy: shape channel mix, targeting, messaging, and measurement framework.
  • Operational consulting: design scalable media and data systems.
  • Revenue alignment: partner with sales/marketing to accelerate pipeline.
  • Messaging strategy: align messages with audiences to move accounts through the funnel.
  • Cross-team collaboration: work with channel experts, client services, and analytics.
  • Executive leadership: turn strategic vision into hands-on execution in a fast-paced space.

🎯 Requirements

  • 6–8 years of hands-on B2B media planning across Paid Search, Paid Social, and Programmatic.
  • Proven ability to translate full-funnel media to pipeline, velocity, ROI.
  • Analytics: GA4 and Adobe Analytics.
  • Tagging & tracking: GTM or equivalent.
  • Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn, Google Ads, Meta.
  • SEO/content tools: SEMrush, Ahrefs.

🎁 Benefits

  • Remote-first culture
  • Unlimited PTO
  • Winter holiday break
  • Flexible schedules
  • Work from anywhere
  • 401(k) matching
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