Director, B2B Data Strategy & Revenue Analytics

Added
13 days ago
Type
Full time
Salary
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Related skills

hubspot salesforce marketo google tag manager pardot

πŸ“‹ Description

  • Own marketing measurement from click to revenue.
  • Define tracking strategy across web, media, marketing automation, and CRM.
  • Lead QA of tagging, dataLayer, UTM governance, and taxonomy.
  • Ensure data flows to marketing automation and CRM; validate funnel.
  • Build QA processes for tracking, ingestion, routing, and attribution.
  • Partner with analytics/engineering to define data models and reporting.

🎯 Requirements

  • B2B/demand-gen measurement experience.
  • Google Tag Manager expertise.
  • GA4 and modern web analytics knowledge.
  • CRM/MA platforms: Salesforce, HubSpot, Marketo, Pardot.
  • ABM platforms: Demandbase and 6sense.
  • QA discipline; translate business questions into tracking requirements.

🎁 Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Winter holiday break
  • Flexible schedules
  • Work from anywhere options
  • 401(k) matching
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