Related skills
sql python tableau google analytics google adsπ Description
- Collaborate with senior leaders to drive insights and data partnerships.
- Serve as trusted advisor to clients with analytics frameworks and metrics.
- Guide clients in evolving success measures with first-party data and modeling.
- Define analytics agenda and evolving measurement frameworks.
- Oversee reporting, dashboards, and modeling deliverables for insights.
- Lead MMM, MTA, and attribution initiatives aligned with client objectives.
π― Requirements
- 7-10 years in digital marketing analytics with a media focus.
- Deep understanding of digital media channels and measurement methods.
- Campaign analyses across Google Ads, DV360, Facebook, TikTok, Twitter, Snapchat.
- Experience with analytics, attribution, and tools like Google Analytics, Nielsen, IRI, Oracle.
- Strong storytelling with data visualization via Tableau or equivalent.
- Experience leading analytics teams across accounts.
π Benefits
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
- Hybrid in-person work model at Hudson Yards office
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