Related skills
sql tableau excel power bi attribution modeling📋 Description
- Understand client issues to shape measurement roadmaps
- Ensure analytics yield clear insights and actionable narratives
- Create exec-level presentations of analytic solutions
- Oversee dashboards, campaign reports, and advanced measurement
- Translate data into actionable insights and narratives
- Manage a team of analysts; provide mentorship and career development
🎯 Requirements
- A university degree and 7+ years in data/analytics in advertising/consulting
- Proven leadership; manages client relationships and analytics across accounts
- Strong media metrics knowledge; attribution and MMM interpretation
- Experience with A/B tests, multivariate tests, geo-lift, incrementality
- Ability to identify business challenges and apply analytics-led strategies
- Stellar communication; translate solutions into marketing programs
🎁 Benefits
- Annual base salary range: $125,000 - $180,000 USD
- Health insurance options, flexible PTO, life insurance, 401K
- Salary is part of BarkleyOKRP total compensation package
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