Director, Account-Based Marketing

📋 Description

• Partner with sales on account selection and tiering across GTM segments.
• Design and execute multi-channel ABM plays by tier, persona, buying stage.
• Lead Tier 1 engagements for large DIB primes and Federal agencies.
• Own ABM tool stack (Clay, ZoomInfo, Gong Engage, G2, LinkedIn).
• Define handoff model between marketing and SDRs; train on CRM.
• Continuously improve ABM with signals, automation, and velocity.

🎯 Requirements

• 6+ years B2B marketing with 3+ years leading ABM programs.
• Proficient in ABM tools: intent (G2, Bombora), LinkedIn MA, Gong, Outreach.
• Hands-on with ABM platforms/stack: Clay, ZoomInfo, Gong, G2, LinkedIn.
• Experience building ABM campaigns, measurement, and reporting.
• Cross-functional collaboration with Sales, RevOps, and Product Marketing.
• Bachelor's or Master's in Marketing, Business, or related; certifications a plus.

🎁 Benefits

• Medical, dental, and vision insurance.
• Parental leave.
• Life and disability insurance.
• 401(k) with employer matching.
• Performance bonus based on company results.