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fintech direct mail data partnerships propensity modeling cpp📋 Description
- Design and own the end-to-end direct mail strategy with a 60-day scale plan
- Manage data append partnerships and collaborate with Data Science on propensity models
- Own creative strategy: form factors, messaging, personalization, and testing
- Manage print vendors; negotiate pricing to hit CPP targets
- Define send volumes and cadence; track KPIs and optimize performance
- Present program performance and future strategies to senior leadership
- Stay current on direct mail trends, data vendors, and best practices
- Partner with Creative, Data Science, MarTech, Product, Finance to drive the program
🎯 Requirements
- 7+ years in direct response marketing; 5+ years in direct mail; $20M+ spend
- Deep experience leading in-house direct mail with data strategy
- Strong command of direct mail economics (CPP, print, postage)
- Track record of owning creative strategy with rigorous testing and learning agendas
- Senior IC with autonomous strategy, hands-on, and results
- Executive presence to influence leaders and align cross-functional teams
- Fintech or Insurtech background strongly preferred
- Advanced Excel and ability to work with AI tools (Hex, Claude, Gemini)
- Excited to build a program from scratch in a fast-paced startup
🎁 Benefits
- Competitive benefits package
- Remote-friendly startup culture
- Health, dental, vision insurance
- Professional development opportunities
- Collaborative cross-functional teams
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