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digital marketing cro ga4 vwo optimizely📋 Description
- Lead the CRO and website personalisation across Mable and HomeMade.
- Develop and prioritise experimentation roadmaps to improve conversions.
- Partner with marketing, product, engineering and website teams on A/B tests.
- Understand Attain Healthtech strategy and customer needs, and identify opportunities online.
- Analyse performance data and report insights from the CMS.
- Champion a culture of experimentation, innovation and data-driven decision making.
🎯 Requirements
- 3-5 years experience in CRO, website optimisation and/or personalisation.
- Hands-on experience with Optimizely, VWO or AB Tasty.
- Strong understanding of digital marketing, GA4 and website technologies.
- Experience collaborating with Growth, CRM, Product and Engineering teams.
- Strong stakeholder management, communication and project coordination.
- Comfort with ambiguity, a fast-paced environment and rapid business growth.
🎁 Benefits
- Learn from industry experts and on-the-job opportunities.
- Parental leave: 14 weeks primary, 6 weeks secondary plus super.
- Hybrid workplace: in-office plus remote work.
- Flexi Leave Days: one extra paid day per quarter.
- Floating public holiday: take a day your way.
- Reward and Recognition program for great performance.
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