Setup, launch, and manage paid campaigns across LinkedIn Ads and Google/Microsoft Ads.
Manage audience segmentation, campaign structure, budgets, and creative rotation.
Optimize campaigns to drive ROI based on performance data.
Upload and manage ad creative, copy variations, and assets.
Run A/B tests across ads, audiences, and formats; report findings.
Support landing pages in Drupal CMS; QA and tracking alignment.
Develop and maintain dashboards showing Paid Media performance; inform ongoing optimization.

🎯 Requirements

5+ years in digital marketing, paid media, or performance marketing (B2B).
Hands-on with paid social and/or paid search platforms (LinkedIn Ads, Google Ads, Microsoft Ads).
Experience with targeting, bidding, budgets, and creative testing.
Comfort with data and performance metrics; turning insights into optimizations.
Experience updating landing pages in a CMS (Drupal preferred).
Fluency in English and eligibility to work in India.

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