Plan, execute, and optimize paid campaigns (LinkedIn, Google Ads) and ROI reporting.
Lead SEO and content marketing for IAM topics; coordinate writers.
Own marketing automation, nurture flows, email campaigns; maintain Salesforce hygiene.
Manage LinkedIn presence, content calendar, and launch-aligned posts.
Execute webinars end-to-end; platform mgmt; post-event follow-up.
Oversee site content updates and performance improvements.

🎯 Requirements

3+ years B2B digital marketing with ownership of demand generation.
LinkedIn Ads and Google Ads: setup, optimization, ROI reporting.
Marketing automation experience (Pardot, HubSpot, Marketo or equivalent).
SEO knowledge: keyword research, on-page optimization, analytics.
Proficiency in GA4 and building reports from raw data.
Strong written communication; concise ad copy and social posts.

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