Digital Marketing Specialist

Added
9 days ago
Type
Full time
Salary
Salary not provided

Related skills

google analytics google ads paid social paid search linkedin campaign manager

๐Ÿ“‹ Description

  • Own display and Connected TV campaigns setup and optimization.
  • Manage targeting, budgeting, and monitoring across paid media channels.
  • Collaborate with team leads to support launches across paid social, search, and review sites.
  • Lead A/B tests and optimize creatives, targeting, and landing pages.
  • Track performance and provide insights to improve CTR, CPL, and conversions.
  • Ensure campaigns align with marketing and pipeline goals.

๐ŸŽฏ Requirements

  • Google Ads and LinkedIn Campaign Manager; programmatic display platforms.
  • Connected TV advertising familiarity.
  • Strong analytics to interpret metrics and optimize opportunities.
  • Knowledge of CTR, CPC, CPL, conversion rate, ROI.
  • Detail-oriented with multi-campaign management.
  • Proficiency in Excel/Google Sheets for reporting.

๐ŸŽ Benefits

  • Onsite, hybrid, or remote depending on location.
  • 0โ€“10% travel may be required.
  • Equal Opportunity Employer; inclusive culture.
  • Growth across multiple digital marketing channels.
  • Collaborative, cross-functional team environment.
  • Competitive benefits and career development paths.
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