Own website performance, including conversion rates, user flows, and landing page optimization
Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
Build and scale lifecycle programs in HubSpot (ie. nurtures)
Own email strategy and execution, including segmentation, personalization, and performance

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