Digital Marketing Manager

📋 Description

• Plan, build, and manage SEM/PPC across Google Search, Bing, and CTV with clear metrics.
• Adopt AI tools across marketing—prompt engineering, AI analytics, automated workflows.
• Drive upper and lower funnel results with social ads targeting seniors.
• Manage omnichannel spend within budget and exceed CAC goals; build performance reports.
• Support website/landing pages; develop SEO strategy and on-site/off-site optimizations.
• Evaluate acquisition paths and identify quick growth opportunities.

🎯 Requirements

• Bachelor’s degree or higher preferred.
• Willing to travel up to 15% for centers and meetings.
• 3+ years digital marketing; healthcare/regulated envs preferred.
• 2+ years building AI automations for demand generation.
• Deep experience with Google Ads, Google Analytics, Microsoft Advertising; GA certification a plus.
• Knowledge of Meta ads and managing paid social campaigns.

🎁 Benefits

• Medical insurance coverage (Medical, Dental, Vision).
• PTO, holidays, and sick days.
• 401K savings + match.
• Base pay plus bonus in compensation.
• Additional benefits available.