Develop and monitor integrated digital campaigns for healthcare pros across states.
Coordinate campaigns with state CE renewal cycles and career stages.
Manage HubSpot workflows, nurture journeys, and data hygiene.
Plan CRO testing and optimize landing pages, funnels, and paid paths.
Analyze campaigns with GA4 and data tools; translate insights into ROI.
Oversee social media campaigns and content collaboration to educate and convert.

🎯 Requirements

3–5+ years in digital marketing, with CRO, analytics, and campaign execution.
CRO experience with real examples (A/B tests, landing pages, funnel optimization).
Experience with testing platforms (Google Optimize, Optimizely, VWO, Instapage).
HubSpot experience required.
Experience in social media marketing across major platforms.
Strong data analytics skills (GA4, Looker Studio).
Experience in ecommerce; healthcare knowledge a bonus.

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