Related skills
semrush salesforce google analytics google ads youtube📋 Description
- Own end-to-end paid search strategy across Google Ads, Microsoft Ads, and YouTube.
- Manage campaigns daily: keywords, bidding, audiences, ads, and budgets.
- Develop full-funnel paid search strategies aligned to priorities and pipeline.
- Monitor and optimize KPIs: CPL, CTR, CVR, ROAS, pipeline contribution.
- Ongoing keyword research, competitive analysis, and query mining for growth.
- Collaborate with Demand Gen, Product Marketing, and Creative on messaging and landing pages.
🎯 Requirements
- Deep paid search across Google Ads and Microsoft Ads; YouTube knowledge.
- Proven experience managing performance-driven paid search budgets in B2B.
- Strong analytical skills to interpret data toward pipeline and ROI.
- Advanced knowledge of keyword strategy, match types, and bidding.
- Experience with conversion tracking, offline imports, and multi-touch attribution.
- Proficiency in A/B testing and landing page optimization.
🎁 Benefits
- Flexible work options: onsite, hybrid, or remote.
- 0–10% travel may be required.
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