Digital Growth & Personalization Manager

📋 Description

• Test and personalization strategy: define what to test and why; guide optimization.
• Roadmap management: build and manage a quarterly testing roadmap from research.
• Customer journey research: study friction points and buyer journeys; form hypotheses.
• Hands-on test ownership: launch tests and manage them; collaborate with engineers.
• Insights & analysis: go beyond winners; identify segment-specific lift and actions.
• Stakeholder leadership & storytelling: present ideas and results; tie to business impact.

🎯 Requirements

• 5+ years of growth, experimentation, or optimization experience with a testing roadmap.
• Segmentation & targeting expertise: define audiences and test hypotheses by segment.
• Personalization campaign management: built campaigns, reported progress, iterated.
• Customer research & synthesis: data-first; translate findings into testing strategy.
• Testing platforms: Optimizely, VWO required; Adobe Target a plus.
• B2B mindset: experience in B2B environments and longer buyer journeys.

🎁 Benefits

• Equity and bonus, plus health, dental and vision insurance.
• 401(k) with match and flexible spending account.
• Paid leave including PTO and parental leave.
• Immersive, in-person onboarding to accelerate impact.
• Comprehensive Total Rewards program details at rewards.okta.com.