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17 days ago
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web analytics tableau marketo adobe target experience targeting (xt)📋 Description
- Lead evolution to dynamic, persona-driven journeys.
- Architect a personalization ecosystem for AI-driven experiments.
- Design quarterly roadmaps with XT and automated personalization.
- Define high-value audiences using firmographics, intent data, behavior.
- Translate complex business needs into technical specs for engineers.
- Analyze experiments for segment lift and sales impact.
🎯 Requirements
- 5+ years in growth/experimentation with segmentation testing.
- Adobe Target mastery with Experience Targeting (XT) and Auto-Target.
- Data fluency: web analytics and actionable insights.
- Technical liaison: translate data-layer and tagging needs to developers.
- Stakeholder management: present personalization strategies to leadership.
- B2B personalization with tools like Marketo and 6sense alongside Adobe Target.
🎁 Benefits
- Hybrid work with flexible options.
- Comprehensive benefits: health, dental, vision, 401(k).
- Social impact programs and Okta for Good.
- Growth, learning, and community at Okta.
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