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demand generation marketing automation sem programmatic abm📋 Description
- Design, execute, and optimize integrated multi-channel marketing campaigns.
- Lead campaigns from awareness to conversion and build pipeline.
- Collaborate with marketing, Sales Ops, and field teams.
- Oversee demand gen funnel: segmentation, MQLs, and pipeline contribution.
- Use data-driven analytics and automation to optimize performance.
- Ensure SEM, display, social, and content syndication align with goals.
🎯 Requirements
- Bachelor’s degree in Business, Marketing, Communications, or related field.
- 3-5 years of B2B marketing campaign experience.
- Demand generation, multi-channel campaigns, full-funnel strategy.
- Experience in biotech/healthcare or regional marketing preferred.
🎁 Benefits
- Competitive benefits: medical, dental, vision, life, and disability.
- Fertility care benefits and free testing for employees and dependents.
- 401(k) and commuter benefits; generous employee referral program.
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