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analytics aws snowflake tableau dbt📋 Description
- Define and evolve Moonpig's tracking and measurement strategy
- Implement and maintain web/app tracking with GA360/GA4, GTM, Firebase
- Collaborate with Product/Marketing/Engineering to deliver high-quality tracking
- Educate stakeholders on online measurement and best practices
- Create data layer snippets and scope technical docs for features
- Integrate social/web channels into GA with clear UTMs
🎯 Requirements
- 4+ years' experience with GA360/GA4, tag management and data analysis
- Web tech: JavaScript, jQuery, CSS, HTML
- Native app tracking experience
- Comfortable working with both technical and non-technical stakeholders
- Hands-on server-side tracking experience
- Experience with Google Marketing Platform and Google Cloud Platform (BigQuery desirable)
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