Related skills
tableau google analytics excel attribution modeling facebook ads📋 Description
- Own end-to-end campaigns on LinkedIn, Facebook, and TikTok for US & international markets
- Partner with MOps & RevOps to connect paid pipeline to revenue & optimize conversions
- Create single source of truth for paid performance metrics (ROAS, CAC, pipeline)
- Translate performance data into strategic budget, channel, and creative recommendations
- Design and run A/B tests on creative, messaging, targeting, offers, landing pages
- Partner with an external agency to build attribution model, tracking & lift testing
🎯 Requirements
- 5+ years managing paid digital campaigns with strong ROI
- Expertise in LinkedIn Ads, Facebook Ads, TikTok Ads, and programmatic channels
- Strong analytical skills to interpret data and identify trends
- Proficient in GA, Excel/Sheets, Tableau, and campaign platforms
- Experience with A/B testing, CRO, and attribution modeling
- Excellent communication; collaborate with MOps, RevOps, Data, and creative
🎁 Benefits
- Industry-competitive salary and equity
- Comprehensive medical, dental, and vision coverage
- 16 weeks fully-paid Parental Leave
- Remote workspace, internet, and cellphone stipend
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy plus 80 hours of Sick Time
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