Related skills
google sheets dsp ssp programmatic boostr📋 Description
- Collaborate with advertisers to set up and launch campaigns on Lyft platform
- Implement ad tags, tracking pixels, and measurement tracking
- Set up, execute and optimize programmatic managed service campaigns
- Partner with Account Management to improve campaign performance
- Analyze data to identify optimization opportunities and recommendations
- Conduct A/B testing of creatives, copy, and targeting
🎯 Requirements
- BA/BS and 3+ years in digital advertising ops or campaign management
- Proficiency with ad management platforms and programmatic tools (DSP/SSP)
- Strong analytical skills; translate data into actionable insights
- Excellent communication, interpersonal, and organizational skills
- Detail-oriented, able to multitask under pressure; strategic thinker
- Boostr experience preferred; knowledge of ad serving platforms
🎁 Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family-building benefits
- 401(k) plan with company match
- 18 weeks of paid parental leave
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