Sr. Paid Media Manager, Search

Sr. Paid Media Manager, Search at Dialpad

Dialpad is seeking a Senior Paid Media Manager to own and optimize our paid search programs across core channels. You will design and execute data-driven strategies, manage budgets, and continuously improve ROAS through testing and optimization. This role partners with Marketing, Product, and Analytics to drive scalable growth for Dialpad.

Responsibilities

• Lead the strategy and day-to-day execution of paid search campaigns across Google Ads, Microsoft Advertising, and other search engines.
• Manage budgets, bid strategies, and automation to maximize acquisition at target CAC/ROAS.
• Write compelling ad copy, create and test keyword strategies, and optimize landing pages for conversions.
• Monitor and analyze performance metrics; deliver actionable insights and regular reporting to stakeholders.
• Collaborate with Marketing, Product, and Analytics teams on launches and optimization efforts.
• Stay current with industry trends, platform changes, and best practices to continuously improve programs.

Qualifications

• 5+ years of paid search or performance marketing experience with a track record of high-ROI campaigns.
• Deep expertise in Google Ads and Microsoft Advertising; familiarity with Meta/Programmatic networks is a plus.
• Strong analytics skills and experience with GA4, Looker Studio, or equivalent tooling.
• Excellent communication and cross-functional collaboration abilities.
• Bachelor’s degree in Marketing, Advertising, or a related field.

Benefits

• Competitive compensation and comprehensive benefits.
• Opportunity for career growth within a fast-growing team.
• Flexible work arrangements and a strong team culture.