Related skills
salesforce saas chatgpt marketo abm📋 Description
- Build and launch integrated campaigns across email, paid media, webinars, social, and events.
- Create and manage content for campaigns: emails, landing pages, webinars, ebooks, blogs.
- Leverage AI tools to scale content, personalize engagement, and analyze performance.
- Partner with product marketing to identify opportunities and align messaging.
- Work with marketing operations to segment and nurture audiences using Marketo and Salesforce.
- Own performance reporting and insights to optimize demand strategy.
🎯 Requirements
- 3+ years of B2B or B2G marketing experience, ideally in SaaS or a high-growth environment
- Proven experience developing and executing multi-channel demand gen campaigns
- Strong writing and editing skills, with examples of campaign or content work that drove results
- Familiarity with Marketo, Salesforce, and demand gen platforms; experience with ABM tools and AI content platforms (Mutiny, ChatGPT, Jasper) a plus
- Analytical mindset with the ability to interpret data and translate insights into action
- Strong project management skills with a hands-on, roll-up-your-sleeves attitude
🎁 Benefits
- Comprehensive healthcare options for individuals and families
- Flexible vacation policy and paid company holidays
- 401(k) with company match
- Paid parental leave, wellness stipends, and HSA contributions
- Professional development and growth opportunities
- A collaborative office environment with weekly catered lunches
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