Related skills
growth marketing demand generation b2b experimentation field marketing📋 Description
- Design and scale acquisition engines for repeatable inbound pipelines.
- Build acquisition programs: affiliates, community demand, and referrals.
- Design and run experiments across acquisition, funnel entry, and early conversion.
- Maintain an experimentation roadmap: hypothesis, test, learn, scale; align with Commercial on segments.
- Execute local activations, pop-ups, and merchant campaigns to generate pipeline.
- Create webinars, community initiatives, and offline-to-online funnels.
🎯 Requirements
- 3-5 years in Demand Generation, Growth Marketing, or B2B Acquisition.
- Strong experimentation mindset: test, learn, and iterate quickly.
- Experience launching acquisition programs: referral, affiliate, community, or field.
- Analytical mindset to track, measure, and optimize channel performance.
- Ability to operate in ambiguity and build new channels from scratch.
- Strong ownership and execution capability.
- Fluent in English; Arabic is a plus.
- Willingness to travel within UAE and across markets.
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