Demand Generation Program Manager

📋 Description

• Run day-to-day execution for sponsorships, vendor programs, and paid campaigns.
• Own vendor relationships and program logistics (timelines, deliverables, follow-up).
• Research and test new channels, sponsorships, and opportunities.
• Support regional program execution in Europe and APAC for localization.
• Partner with Marketing Ops to execute lifecycle and nurture programs.
• Track performance and share insights for renewals, optimizations, and tests.

🎯 Requirements

• 3–5 years in demand generation, digital marketing, or paid media.
• Hands-on sponsorships, paid ads, or vendor-led campaigns across channels.
• Strong PM: meet deadlines, budgets, stakeholders; communicate shifts.
• Comfort with data: pull and analyze reports from HubSpot, Salesforce, HockeyStack.
• Curiosity for using AI tools to boost efficiency and testing.

🎁 Benefits

• Experience with LinkedIn Campaign Manager, Google Ads, Common Room, 6sense.
• Experience managing programs in Asana.
• Vendor negotiation or media buying background with value from sponsorships.
• Experience in B2C marketing or non-traditional B2B demand gen.