Demand Generation Marketing Manager

📋 Description

• Develop and lead US demand gen programs to drive leads and pipeline
• Design and implement multi-channel campaigns across email, paid media, social
• Build lead nurturing programs and automated workflows
• Collaborate with sales and product marketing on messaging
• Measure campaign performance and optimize based on data
• Manage budgets, ROI, and cost optimization

🎯 Requirements

• 6+ years in demand generation, digital marketing, or campaign management (B2B SaaS/fintech)
• Proven multi-channel campaigns across email, paid media, social
• Data-driven with ROI focus and attribution
• HubSpot and Salesforce expertise with dashboards
• Strong collaboration with sales, product marketing, and vendors
• Excellent project management and communication

🎁 Benefits

• Equity options
• 401(k) with company match
• Private Health Insurance, Dental and Vision
• Paid sick leave
• Disability Insurance (New York)
• Hybrid working model with flexibility