Demand Generation Manager (USA)

📋 Description

• Design and optimize demand-gen programs across email, webinars, events, paid media, and content to drive pipeline.
• Plan and execute ABM motions (1:1, 1:few, scalable) with Sales/BDRs to support revenue.
• Collaborate with Content & Community and Product Marketing to craft assets for buyers.
• Use Marketo, Salesforce, LinkedIn Ads to build audiences and multi-touch journeys.
• Define goals and measure funnel performance (MQLs, SQLs, pipeline) and drive improvements.
• Establish feedback loops with Sales and Marketing Ops to refine lead scoring and routing.

🎯 Requirements

• 5+ years B2B growth marketing/demand gen, enterprise SaaS preferred.
• Proven success planning multi-channel campaigns that generate pipeline.
• Strong project management, cross-functional initiatives, and multitasking.
• Deep understanding of core demand channels and metrics (MQLs, SQLs, pipeline).
• Experience partnering with Sales/BD on inbound and ABM motions.
• Hands-on with Salesforce and Marketo for campaigns and reporting.

🎁 Benefits

• Direct impact on MQLs, pipeline, and revenue for enterprise segments.
• End-to-end ownership from strategy to optimization.
• Strong product-market storytelling with AI/robotics focus.
• Collaborative GTM with sales, field marketing, content, and product marketing.
• Clear growth path toward Senior Manager-level scope.
• Remote-first culture with opportunities for in-person events.