Related skills
hubspot salesforce sql excel marketo📋 Description
- Define, own, and execute end-to-end demand gen across the lifecycle (awareness to upsell).
- Partner with an agency to scale channels and boost lead volume, activation, and ROI.
- Synthesize insights to guide full-funnel creative across healthcare, business travel, and commute.
- Collaborate with Product to optimize lead capture to first ride.
- Build nurture programs including email marketing and segmentation to boost conversions.
- Implement lead scoring and qualification to improve funnel efficiency and handoffs.
🎯 Requirements
- 5+ years in demand generation or similar.
- 2+ years in B2B marketing with measurable outcomes.
- Experience managing paid media budgets and ROI optimization.
- Experience with Marketo, HubSpot, Pardot and Salesforce.
- Strong analytical skills with data-driven marketing and funnel metrics.
- Excel proficiency; SQL a plus.
🎁 Benefits
- Extended health and dental coverage, life insurance, and disability benefits.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- Lyft Health Care Savings Account.
- RRSP plan with company match.
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