Related skills
hubspot b2b saas gtm demand generation enterprise📋 Description
- Develop and execute end-to-end demand generation campaigns for the Enterprise segment.
- Own and scale non-paid channels (email, webinars, direct mail) to engage enterprise accounts.
- Drive and nurture high-quality leads using data-driven strategies.
- Measure, analyze, and optimize campaigns to improve pipeline generation and efficiency.
- Partner with Sales to develop intent-based programs to progress key accounts.
- Collaborate with Content Marketing, Sales, Marketing, and RevOps to align the funnel.
🎯 Requirements
- 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS.
- Proven experience planning and executing multi-channel campaigns that drive qualified pipeline.
- Hands-on with GTM and demand gen tools like Clay, CommonRoom, Sequel, HubSpot.
- Strong cross-functional collaboration with Sales, Marketing, and RevOps.
- Excellent PM skills with attention to detail and multiple priorities.
- Data-driven with experience measuring campaign performance and optimizing results.
🎁 Benefits
- Comprehensive medical, dental, and vision coverage for you and your family.
- Flexible PTO to take time when you need it.
- Paid parental leave for all new parents.
- Retirement savings plan to help you plan for the future.
- Remote work setup budget for a productive home office.
- Monthly wellness and communication stipend.
- In-office meal program and commuter benefits for onsite employees.
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