Demand Generation Manager, Customers

📋 Description

• Develop campaigns to drive expansion, cross-sell, and upsell in existing accounts.
• Identify high-value segments and triggers signaling growth opportunities.
• Build playbooks for expansion campaigns with the right message, moment, and motivation.
• Integrate product roadmap and new features into expansion messaging.
• Partner with Sales leadership to target accounts and coordinate outbound plays via Outreach.
• Create and execute multi-channel campaigns: email, in-app messaging, webinars, events.

🎯 Requirements

• 3–6 years of experience in customer marketing, lifecycle marketing, demand gen, or revenue programs.
• Strong understanding of customer segmentation, buying triggers, and lifecycle behaviors for upsell and cross-sell.
• Ability to craft persuasive, value-driven messaging for existing customers.
• Experience partnering with Sales, Account Management, and Customer Success in a revenue-centric environment.
• Analytical mindset to interpret signals and campaign data for expansion opportunities.
• Experience executing multi-channel campaigns and working with Marketing Operations on workflow and measurement.

🎁 Benefits

• Remote-first with work-from-home or co-working options.
• Flexible PTO and 14 paid holidays, including 2 floating holidays.
• Medical/dental/vision insurance; life and disability coverage.
• 401(k) with company match; remote work stipend.
• HSA and FSA options; 16 weeks paid parental leave.
• Employee Resource Groups and company volunteer hours.