Demand Generation Manager

📋 Description

• Define and execute signal-led outbound strategy for enterprise accounts.
• Build multi-channel campaigns across outbound, events, webinars, and digital.
• Write and refine enterprise outbound messaging for buying committees.
• Design ABM plays for high-value targets across committees.
• Partner with Sales to align campaigns and provide activation guidance.
• Run 3+ experiments per week and share learnings across the team.

🎯 Requirements

• 5+ years B2B marketing with enterprise demand gen and outbound; pipeline targets.
• SaaS or automation/integration platforms; marketing to enterprise IT, Sales Ops, or RevOps.
• Experience running integrated campaigns across digital, events, and partners; measure impact.
• Read signals (usage, intent, firmographics) to inform outreach.
• Run 3+ experiments per week; form hypotheses and iterate quickly.
• Hands-on with outbound platforms (Hubspot, Gong) and ABM/enrichment tools.

🎁 Benefits

• Our Commitment to Applicants
• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier