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b2b saas demand generation pipeline management campaign planning abm📋 Description
- Curate multi-channel demand gen plans and execute with clear KPIs.
- Collaborate cross-functionally; manage outputs and risks.
- Be the hub for knowledge on target ICPs and communications.
- Solve blockers to campaign and pipeline success.
- Drive cross-functional execution of collaborative initiatives.
- Align to pipeline generation goals; communicate progress and results.
🎯 Requirements
- 3–6 years in B2B SaaS demand gen across cross-functional programs.
- Familiar with corporate learning ICPs and employee training.
- Data-driven: make recommendations from campaign and pipeline data.
- Strong focus on pipeline growth and business impact.
- ABM experience and measurability across channels.
- Bachelor’s degree or equivalent in Marketing, Communications, PR.
🎁 Benefits
- Flexible work arrangements
- Learning and growth opportunities
- Tuition reimbursement up to CAD 4,000 through SkillsWave
- 2 paid days for SkillsWave-related activities
- Employee wellbeing and retirement planning
- Home internet reimbursements
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